Events & Resources
Events
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Learn More →Topics
See All Topics →Latest Articles
Explore our Research →The big answers: EMARKETER Daily quiz
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Dec 12, 2025
Out-of-home sports ads are turning viewers into talkers
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Dec 12, 2025
Fintech lenders can hide problems with consumer credit quality
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Dec 12, 2025
Fiserv is sued again for alleged security lapses
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Dec 12, 2025
The Home Depot builds a stronger foundation for creator partnerships
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Dec 12, 2025
AI, video, and broad skill sets define sea change in marketing job market
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Dec 12, 2025
SEO spending will drop as brands prioritize real-time social performance
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Dec 12, 2025
Epic antitrust suit could crack open the health data market
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Dec 12, 2025
YouTube Shorts expands ad tools to capture holiday spend
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Dec 12, 2025
Lululemon seeks leadership change as challenges mount
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Dec 12, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Hearable Users
by Age
by Generation
Source: EMARKETER Forecast, November 2024 - June 2024
Note: at least once per month; individuals of any age who wear a wireless audio device that has the ability to connect to an internet-connected device (e.g., Bluetooth connectivity); must have features in addition to playing audio, tethered or without tethering, such as enabling voice assistants, language translation, sensor tracking, motion sensors, etc; excludes medical devices
Additional Note: Examples of hearables include Bluetooth-enabled ear-worn items embedded with electronics, software or sensors such as Apple AirPods, Google Pixel Buds, Bose wireless headphones, Samsung Galaxy Buds, etc.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.