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Explore our Research →The big answers: EMARKETER Daily quiz
Article |
Dec 12, 2025
Out-of-home sports ads are turning viewers into talkers
Article |
Dec 12, 2025
Fintech lenders can hide problems with consumer credit quality
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Dec 12, 2025
Fiserv is sued again for alleged security lapses
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Dec 12, 2025
The Home Depot builds a stronger foundation for creator partnerships
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Dec 12, 2025
AI, video, and broad skill sets define sea change in marketing job market
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Dec 12, 2025
SEO spending will drop as brands prioritize real-time social performance
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Dec 12, 2025
Epic antitrust suit could crack open the health data market
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Dec 12, 2025
YouTube Shorts expands ad tools to capture holiday spend
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Dec 12, 2025
Lululemon seeks leadership change as challenges mount
Article |
Dec 12, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Internet Users, by Educational Attainment
by Familial Status
by Gender Identity
by Community
by Generation
by Educational Attainment
by Household Income
Source: EMARKETER Forecast, February 2025 - March 2025
Note: ages 18+; individuals who use the internet from any location via any device at least once per month
Additional Note: Individuals with a bachelor’s degree or higher include those who graduated from a four-year college and those who started and/or completed a postgraduate degree (e.g., master’s, doctorate). Individuals with some college include those who attended college (e.g., junior college, community college, four-year and two-year colleges) but did not graduate and/or earn an associate degree. Individuals with a high school diploma include those whose highest level of education is a high school degree. Individuals with no high school diploma include those who have less than a high school education.
Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, historical trends, and demographic adoption trends.