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Events
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Learn More →Topics
See All Topics →Latest Articles
Explore our Research →The big answers: EMARKETER Daily quiz
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Dec 12, 2025
Out-of-home sports ads are turning viewers into talkers
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Dec 12, 2025
Fintech lenders can hide problems with consumer credit quality
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Dec 12, 2025
Fiserv is sued again for alleged security lapses
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Dec 12, 2025
The Home Depot builds a stronger foundation for creator partnerships
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Dec 12, 2025
AI, video, and broad skill sets define sea change in marketing job market
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Dec 12, 2025
SEO spending will drop as brands prioritize real-time social performance
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Dec 12, 2025
Epic antitrust suit could crack open the health data market
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Dec 12, 2025
YouTube Shorts expands ad tools to capture holiday spend
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Dec 12, 2025
Lululemon seeks leadership change as challenges mount
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Dec 12, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Internet User Share, by Race/Ethnicity
by Familial Status
by Gender Identity
by Community
by Generation
by Educational Attainment
by Household Income
Source: EMARKETER Forecast, February 2025 - March 2025
Note: individuals of any age who use the internet from any location via any device at least once per month; *can be of any race; **includes Native Americans, Alaska Natives, Hawaiian and Pacific Islanders, and bi- and multiracial individuals
Additional Note: Estimates are based on US population numbers from the US Census Bureau’s March 2018 data, which is based on data from the 2010 census.
Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, historical trends, and demographic adoption trends.